The Secrets Behind Instagram’s Explore Feed Algorithm
Instagram notes the most “important actions” it checks include likes, saves, and shares. Therefore, if you’ve saved a certain kind of post, the chances of seeing something similar in your home and Explore feeds are much higher.
In Short
- Instagram considers which posts typically get your attention the most (or immediately) when you open the Explore feed.
- If you open a post covering fashion immediately after opening Explore, similar content will appear more in number.
- If you also have a history of viewing someone’s profile, you will get to see more posts by them in the Explore feed
Head of Instagram, Adam Mosseri, explains that the platform does not rely on a “singular algorithm” but considers various signals, such as your activity, information about the post, information about the person who posted, and your history of interacting with someone.
Well, Instagram has finally shed some light on the process of ranking content on the Explore feed. In a recent blog post, Instagram explained that there are three main factors that determine how content is ranked on the Explore feed:
1. Interest
The first factor is interest. Instagram uses machine learning algorithms to analyze your behavior on the platform, including the accounts you follow, the posts you like, and the comments you leave. Based on this information, Instagram tries to show you content that it thinks you will be interested in.
2. Recency
The second factor is recency. Instagram wants to show you the latest and most relevant content. Therefore, it prioritizes recent posts over older ones.
3. Relationship
The third factor is relationship. Instagram takes into account your relationship with the person who posted the content. For example, if you frequently interact with a specific user, their posts will be more likely to appear on your Explore feed.
In addition to these three factors, Instagram also considers other signals such as the type of content, the captions, and the hashtags used.
It’s important to note that the Explore feed is personalized for each user, meaning that the content you see on your Explore feed may be different from what others see.
In conclusion, Instagram’s algorithm is constantly evolving, and the factors that determine how content is ranked on the Explore feed may change over time. However, by understanding these three main factors, you can improve your chances of getting your content seen by a wider audience. So, keep creating great content, and who knows, maybe your post will make it to the top of someone’s Explore feed!
